Frequently Asked Questions
Do you just offer Instructional Design Services or is everything "Learning Architecture?"
Instructional design is a core part of what I do—but “Learning Architecture” reflects the full scope of how I approach a project.
Every learning initiative requires more than just content development. It involves strategy, structure, user experience, stakeholder alignment, and often multiple layers of design and technology working together. “Learning Architecture” is the integration of those elements into a cohesive, effective solution.
Some projects are straightforward and primarily require instructional design. Others are more complex and call for a broader range of skills—planning, consulting, systems thinking, and cross-functional collaboration.
The difference is intentional: I don’t just build courses—I design complete learning solutions tailored to the needs and complexity of each project.
Do you design for academia or workplace learning
I design for both academic institutions and corporate organizations.
While the environments differ, the core of my work is the same: designing structured, effective learning experiences grounded in how people learn and apply knowledge.
Academic Settings
In academic settings, I see learners as students who are actively building context for the world around them. While they may still be early in their specialization, they are not blank slates—they are already developing frameworks shaped by prior knowledge, lived experience, and emerging academic focus. Effective learning happens when new concepts are introduced in a way that connects to and strengthens those developing frameworks, rather than existing in isolation.
This creates a balance between pedagogy and andragogy—supporting foundational knowledge development while also helping learners situate that knowledge within a broader, meaningful context.
Workplace Learning
In workplace learning, I also ground my work in adult learning theory and the integrity of the learning experience, however, bring a more immediate and applied real-world context to their learning, shaped by professional experience and existing mental models. As a result, content must be directly relevant to their work and designed for immediate application.
In addition, corporate learning must be tied to business outcomes. That includes performance improvement, measurable impact, reporting, and alignment with organizational goals. Effective design considers not only how learning is experienced, but also how it is evaluated, tracked, and translated into real-world performance gains.
My experience across both spaces allows me to adapt design approaches based on context, audience, and goals—whether that means building accredited credit-bearing academic courses or developing corporate learning programs tied to organizational strategy, workforce development, and measurable performance outcomes.
What mediums to you create? ELearning, Instructor-led, Virtual, Job Aids?
I design across a wide range of learning mediums, selecting the format based on the learning objectives, audience, and context of use.
This includes traditional eLearning modules, interactive course design, and scenario-based learning built in tools such as Articulate Storyline and Rise. I also develop video-based learning experiences, including screen-based instruction, narrated content, and fully produced video modules using tools like Camtasia and Adobe Creative Suite.
In addition, I design instructor-led training (ILT) experiences, including face-to-face classroom formats, virtual instructor-led training (vILT), and blended models that combine both in-person and online delivery. These experiences are structured to ensure consistency, engagement, and alignment with learning outcomes across delivery formats.
I also design for more immersive and experiential formats, such as simulations, branching scenarios, and 360° environments that allow learners to engage with content in a more applied, real-world context when appropriate.
Beyond formal course delivery, I incorporate blended and ecosystem-based learning approaches, where digital courses are combined with performance support tools, job aids, and curated external resources to extend learning beyond a single module or platform.
Across all mediums, the goal is not the format itself, but how effectively it supports engagement, comprehension, retention, and real-world application.
What development programs do you use?
Tool Selection Approach
The tools I use depend on the learning experience we’re designing.
Authoring, Design, and Production Tools
I’m proficient with industry-standard authoring and production tools such as Articulate Storyline and Rise, Camtasia, Snagit, and Adobe Creative Suite, as well as video and animation tools like Vyond and other visual platforms. I also incorporate AI tools for content, image, and video development when they enhance speed and support the design process.
Immersive and Experiential Learning
In addition, I’ve worked with immersive and experiential formats, embedding 360° imagery into Storyline, to create more engaging, real-world learning simulations when the content calls for it.
Learning Management Systems (LMS)
Beyond development tools, I have experience working within many of the most widely used LMS platforms across both academic and corporate environments, including systems such as Docebo, SumTotal, Workday Learning, Moodle, Canvas, and Brightspace. This includes course deployment, structure design, integration considerations, and the development of custom learning pathways that blend internal content with curated external resources, including platforms such as LinkedIn Learning, to support broader skill development and organizational learning goals.
Proprietary Systems & Technical Collaboration
I’ve also worked with proprietary authoring systems and collaborated closely with developers and technical teams to support internal AI-enabled learning tools—including providing input into AI logic and content frameworks for organizational knowledge and reference systems.
In addition, I regularly partner with graphic designers, internal programmers and developers, and stakeholders to create fully custom learning solutions that align with specific business and departmental needs.
Overall Philosophy
The focus is always on selecting and integrating the right tools for the project—not just using what’s available, but building the most effective learning experience possible.
I’ve seen ads saying AI can create a training video in seconds. Can that actually be done?
AI can generate a video quickly—but speed doesn’t equal effectiveness. In practice, creating high-quality training involves storyboarding, selecting the right voice and tone, and validating that all visuals are accurate, relevant, and appropriate. AI tools produce what they predict is relevant based on patterns in data. That means the output often looks polished, but isn’t always accurate, aligned, or specific to your organization. In most cases, it requires careful human review, editing, and sometimes significant rework to make it truly useful. AI can absolutely accelerate parts of production. But without expert oversight, it often creates more cleanup than clarity.
Do you work independently or as part of a team?
I do both, depending on the scope, complexity, and needs of the project and business.
Independent Projects:
I work independently, managing end-to-end instructional design and development from analysis through delivery. This includes designing learning strategy, developing content, building courses, and ensuring alignment with learning and performance outcomes. While I often work independently, for more complex projects that require specialized expertise in areas such as graphic design, animation, or video production, I also collaborate with a network of trusted contract specialists to increase efficiency, scale production, and ensure high-quality execution without compromising instructional integrity.
Collaborative Approach
At the same time, I regularly work as part of cross-functional teams that may include internal subject matter experts, project managers, C-suite leaders and stakeholders, programmers, graphic designers, video producers, LMS administrators, technical teams, and other instructional designers.
Many of the most effective learning solutions are built collaboratively, and I’m comfortable shifting between independent ownership and integrated team-based execution depending on what the project requires.
Do you work on global projects?
Yes—both in designing learning for global audiences and in collaborating with global teams.
When designing for a global audience, I focus on creating learning experiences that are scalable, culturally adaptable, and accessible across regions. This includes consideration of language clarity, cultural context, varying levels of prior knowledge, and differences in how content may be interpreted or applied. I also account for technical and delivery constraints to ensure consistency of learning outcomes across diverse learner populations.
Separately, I also have experience working on global teams, collaborating across time zones with international stakeholders, subject matter experts, and development partners. This includes coordinating feedback, aligning on design and delivery expectations, and ensuring that implementation remains cohesive across distributed contributors.
In both cases, the goal is to ensure clarity, consistency, and effectiveness—whether the focus is the learner experience across regions or the collaborative process behind it.
What is your approach to instructional design and adult learning?
My approach to instructional design is grounded in adult learning principles and brain-based learning strategies. I focus on creating engaging, relevant, and practical learning experiences that cater to adult learners' needs and preferences. By integrating theories of leadership and utilizing innovative educational technologies, I ensure that each program fosters not only knowledge retention but also application in real-world scenarios.
What instructional design frameworks do you utilize in your courses?
I utilize a variety of instructional design frameworks tailored to meet the specific needs of my clients. Some of the key frameworks include the ADDIE model (Analysis, Design, Development, Implementation, Evaluation), Bloom's Taxonomy for assisting in learning objective development,the SAM model (Successive Approximation Model) for agile development. There is an important distinction between design processes and project management processes. My unique approach considers the needs of the organization and its learner population for design, delivery and implementation.
Other questions not answered here?
Please reach out on my contact page and I'd be happy to discuss your unique needs.